This is just a quick look at some Facebook statistics prompted by an article in the Star on Friday. Instead of looking at who was most popular we had a look at ‘who was looking’? Don’t get carried away but Kenya ranks as 72nd in the world’s Facebook ratings, and is nestled between Puerto Rico and El Salvador….we have a long way to go yet! More significantly look at the demographics…here is the comparison with our western ‘neighbours’ the USA :
Overall Kenya has a younger and more predominantly male audience on Facebook, it may be a young mans world, here and now, but we bet that this will change over the next few years.