The Kenya Forum | Meta announces plans to pay creators - The Kenya Forum

March 26, 2024


Creators see this move as a step in the right direction towards recognizing the value of their contributions

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Meta announces plans to pay creators

Meta announces plans to pay creators

Meta Announces Plans to Start Paying Creators for Content

Meta, formerly known as Facebook, has unveiled its ambitious strategy to compensate creators for their content across its platforms, including Facebook, Instagram, and WhatsApp. This move marks a significant shift in the social media landscape and signals Meta’s commitment to supporting content creators financially.

In a recent announcement, Meta CEO Mark Zuckerberg outlined the company’s plans to implement various monetization tools and programs to reward creators for the content they produce. This initiative aims to empower creators to continue producing high-quality content while also fostering a more vibrant and engaging online community.

Meta revenue-sharing model

One of the key components of Meta’s strategy is the introduction of a revenue-sharing model, wherein creators will be able to earn a portion of the advertising revenue generated from their content. This model is similar to those employed by other platforms such as YouTube, where creators receive a share of the ad revenue based on factors such as views, engagement, and the quality of content.

Meta also plans to roll out a subscription-based feature that will allow users to financially support their favorite creators through monthly payments. This subscription model will offer creators a more stable source of income, enabling them to invest more time and resources into their content creation efforts.

Meta creator fund

Additionally, Meta intends to expand its creator fund, which provides financial grants to support creators in developing new and innovative content. The company plans to increase the funding pool and streamline the application process to make it more accessible to a broader range of creators.

“Creators are at the heart of our community, and we want to empower them to succeed and thrive on our platforms. By providing new monetization opportunities and resources, we aim to enable creators to turn their passion into a sustainable career,” Mark Zuckerberg  stated.

The announcement has been met with a positive response from the creator community, with many expressing optimism about the potential impact of Meta’s initiatives on their livelihoods. Creators see this move as a step in the right direction towards recognizing the value of their contributions and providing them with the support they need to thrive in the digital age.

However, some skeptics have raised concerns about the implementation of Meta’s monetization tools and the potential for exploitation of creators. They argue that the company must ensure transparency and fairness in its revenue-sharing arrangements to prevent creators from being shortchanged.


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