Tusker has been ranked among the top 100 most admired brands in Africa by Brand Africa, an agency that ranks brands in Africa based on their reception in the continent.
The report, Brand Africa 100: Africa’s Best Brands, is now in its 12th year and was conducted in 29 countries covering all economic regions in Africa.
“As we celebrate our 100 years, we are proud of our legacy and impact across East Africa. Our vast value chain is unparalleled and its socio-economic effect over the century continues to benefit millions across the region,” EABL group managing director and CEO, Jane Karuku said.
“These celebrations will not only take stock of our heritage, deeply etched in the tapestry of our history but will also look into what the next 100 years hold for us,” she added.
Nike, Adidas, Samsung, Coca-Cola, Apple, Tecno, Toyota, PumaGucci, Toyota, Puma, and MTN maintained their positions in the 2022 list as the 10 most fancied brands in Africa respectively.
International brands have dominated the list over the years however African brands in the 2022 annual list increased by 4% with 17 African brands now in the top 100 brands in Africa. South African brands continued to dominate the African ranking, representing 41% of the 17 African brands that made it on the list of 100.
The origin of the name Tusker came about as a Memoriam following the death of George Hurst, a co-founder of Kenya Breweries Limited, who was killed by an elephant during a hunting expedition in 1922. To commemorate his memory, his brother Charles decided to name the first beer the company brewed “Tusker”.
Last year, Kenya Breweries committed Sh1 million in adopting two elephants as part of efforts to safeguard the sustainability of the endangered animals.
For Africa’s brands to be able to compete with the global titans, the report calls on African brands to strive to be “top-of-mind” brands that we don’t only consume but which represent the lives we want to live.
“That will require a change of mindset from the top down. It can’t be someone else’s story or success. It needs to come from within. The next decade cannot be another promise for an “Africa rising”, an “African renaissance” or “Africa’s time”. Africa’s time is NOW”.