YouTube delivered $28.8 billion in advertising revenue for the 2021 fiscal year, representing a 25 percent growth from the previous year’s earnings.
In a statement, Google CFO Ruth Porat cited a resurgent advertising business for the company’s growth.
“Our fourth-quarter revenues of $75 billion, up 32% year over year, reflected broad-based strength in advertiser spend and strong consumer online activity, as well as substantial ongoing revenue growth from Google Cloud,” Porat said in a statement. “Our investments have helped us drive this growth by delivering the services that people, our partners and businesses need, and we continue to invest in long-term opportunities.”
YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.
Youtube’s increased earnings mean good tidings for creators, who get a portion of the ad revenue through the platform’s revenue sharing program, which sees billions shared with creators each year.
Youtube’s AD partner Program has become a key driver of the broader content creation economy, with a good number of YouTubers earning full-time on youtube.
The platform paid creators approximately more than $15 billion in 2021 going by the company’s report that 55% of YouTube ad revenue goes to creators.
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Retail, finance, media and entertainment, and travel were among the biggest advertising categories for the company, According to Google Chief Business Officer Philipp Schindler.
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